手提袋一般分為三種,一種是功能性手提袋,一種是廣告性手提袋,還有一種是兼有手提袋。從日常生活中可以看到,手袋無處不在。不管是紙袋子、塑料袋子還是布袋,它們初是用來裝東西的,但現(xiàn)在還沒有達到宣傳的效果。
There are three kinds of handbags, one is functional handbag, the other is advertising handbag, and the other is both. As you can see from daily life, handbags are everywhere. Whether it's paper bags, plastic bags or cloth bags, they were originally used to hold things, but now they haven't reached the effect of publicity.
以前的產(chǎn)品靠的是口碑,但隨著市場競爭壓力的加大,酒香的時代已經(jīng)一去不復(fù)返了。電視上,里,地面上,到處都是各種廣告,甚一個小手袋也逃不出普通。
Previous products rely on word-of-mouth, but with the increasing pressure of market competition, the era of wine fragrance has gone forever. On TV, in shopping malls, on the ground, there are all kinds of advertisements, even a small handbag can not escape the ordinary.
手提袋作為一種生活必需品,現(xiàn)在購買任何商品都會有手提袋提供給顧客,這樣不僅使買家攜帶方便,而且還可以推廣自己的企業(yè)。設(shè)計精美的手提袋,即使有廣告宣傳的東西,也不影響人們對它的再利用。
As a kind of daily necessities, handbags are provided to customers when purchasing any goods, which not only makes it convenient for buyers to carry, but also promotes their own brands. A well-designed handbag, even if there is something advertised, will not affect people's reuse of it.
手提袋作為一種廣告方式,成本低,效果好,曝光率高,很受企業(yè)和企業(yè)的青睞。如何使手提袋達到企業(yè)宣傳的效果?這反映在手袋的印刷上。
As a kind of advertising method, handbag has the advantages of low cost, good effect and high exposure, which is favored by enterprises and brands. How to make handbags achieve the effect of brand promotion? This is reflected in the printing of handbags.
手袋的廣告印刷設(shè)計必須簡潔大方,緊扣主題,加上企業(yè)LOGO和名稱,從而加深客戶對企業(yè)的印象。手袋的定制要做到兩件事:1、手袋的質(zhì)量要經(jīng)過檢驗,這樣才能重復(fù)使用。2、手袋的設(shè)計吸引人,具有自己的產(chǎn)品個性和特點。達到這兩點,達到宣傳的作用。
The design of handbag advertising printing must be simple and easy, closely linked to the theme, plus the brand LOGO and name, so as to deepen the impression of customers on the brand. There are two things to do in the customization of handbags: 1. The quality of handbags should be tested so that they can be reused. 2. The design of the handbag is attractive, with its own product personality and characteristics. To achieve these two points, to achieve the role of publicity.
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