紙箱包裝設(shè)計要起到宣傳的作用，先要吸引消費者的眼球，只有吸引消費者眼球的產(chǎn)品才能買到。因此，應(yīng)采用新穎不同的造型、鮮艷奪目的色彩、精美的圖案，每種有特色的材料都可以使包裝顯得搶眼，使消費者一看到就會產(chǎn)生濃厚的興趣。下面給大家介紹一下外包裝紙箱設(shè)計制造時在顏色方面的選擇吧。
Carton packaging design to play a role in publicity, we must first attract the attention of consumers. Only products that attract the attention of consumers can be bought. Therefore, novel and different shapes, bright and eye-catching colors and exquisite patterns should be adopted. Each characteristic material can make the packaging eye-catching and make consumers interested as soon as they see it. Let's introduce the choice of color in the design and manufacture of outer packaging carton.
1、化妝品包裝：常用的是柔和的中間色。例如，粉紅色、粉紅色、淺玫瑰紅色等來表示芬芳以及女性氣質(zhì)和典雅；而黑色則通常被用來表達(dá)一些男性化妝品的莊重。
1. Cosmetic packaging: soft intermediate color is commonly used. For example, pink, pink and light rose red are used to express fragrance, femininity and elegance; Black is usually used to express the solemnity of some male cosmetics.
2、營養(yǎng)品的紙箱包裝：一般采用簡單的冷暖色。例如，綠色和冷灰色代表寧靜、健康等；紅色、橙色和黃色等暖色代表營養(yǎng)、營養(yǎng)和興奮。
2. Carton packaging of nutrition products: generally use simple cold and warm colors. For example, green and cold gray represent tranquility, health, etc; Warm colors such as red, orange and yellow represent nutrition, nutrition and excitement.
3、禮品包裝：常用鮮艷的顏色。例如，藍(lán)色和白色表示清潔、衛(wèi)生和涼爽；紅色、橙色、黃色表示甜、香、鮮；古樸莊重的復(fù)古色調(diào)，彰顯出這款酒醇厚的香氣和悠久的歷史。
3. Gift packaging: commonly used bright colors. For example, blue and white indicate cleanliness, hygiene and coolness; Red, orange and yellow represent sweet, fragrant and fresh; This wine has a long history of mellow and solemn tones.
以上是對于紙箱包裝設(shè)計制作時顏色選擇的相關(guān)介紹，當(dāng)然了，這只是比較常用的幾種顏色設(shè)計，有時候我們在設(shè)為了突出產(chǎn)品的性能，也會用一些平時不會用的顏色，比如說用黑色做女性化妝品的包裝色，這樣可以讓產(chǎn)品顯得更有質(zhì)感，也更貴氣。
The above is about the color selection in the design and production of carton packaging. Of course, this is only a few commonly used color designs. Sometimes, in order to highlight the performance of the product, we will use some colors that we don't usually use, such as using black as the packaging color of women's cosmetics, which can make the product more textured and expensive.
