1、視觸覺的發(fā)生
1. The occurrence of visual touch
世界上的任何物資都是分歧的材質(zhì)組成的，分歧的材質(zhì)概況會(huì)發(fā)生分歧的觸覺感覺，質(zhì)感。質(zhì)感大抵可以分為兩種：視覺型和觸覺型。視覺型便是咱們所說的視觸覺 。視觸覺和真實(shí)的觸覺凡是是既對(duì)峙又同一的，視觸覺是真實(shí)的觸覺給人一種履歷的反應(yīng)罷了，它是形象的，在這類前提下，視觸覺便成為一種標(biāo)記，這類標(biāo)記是經(jīng)由過 程先前的履歷得以發(fā)生，再顛末編譯和轉(zhuǎn)化，成為一種視覺消息，進(jìn)而對(duì)后來的觸覺果斷發(fā)生引導(dǎo)感化。
Any material in the world is composed of different materials. Different materials will have different tactile feeling and texture. Texture can be divided into two types: visual and tactile. Visual type is what we call visual touch. Visual touch and real touch are both confrontation and the same. Visual touch is the reaction of real touch to a person's resume. It is image. Under such premise, visual touch becomes a kind of mark, and this kind of mark is passed through Cheng Xianqian's resume can take place, and then through the compilation and transformation, it becomes a kind of visual message, and then guides and influences the later tactile sense decisively.
二、計(jì)劃中的視觸覺情勢(shì)
2、 Visual tactile situation in planning
種視觸覺情勢(shì)是由包裝盒質(zhì)料自己材質(zhì)的肌理釀成的，它可所以感受柔嫩的，堅(jiān)固的，滑膩的，粗拙的等等，經(jīng)由過程包裝盒質(zhì)料概況材質(zhì)肌理的視覺觸覺感， 創(chuàng)建和消耗者之間的親和感和勾引力，這在今朝不少計(jì)劃中都被遍及采納；第二種是在種的子上的進(jìn)一步立異，它不但僅斟酌到自己包裝盒材質(zhì)的選用，并且將所 包裝盒的產(chǎn)物材質(zhì)肌理因素，摹擬計(jì)劃在產(chǎn)物的外包裝盒上，使消耗者在時(shí)間得到對(duì)包裝盒商品的認(rèn)知和辨認(rèn)，這類辨認(rèn)是經(jīng)由過程包裝盒的視觸覺來實(shí)現(xiàn)的。
The first kind of visual tactile situation is caused by the texture of the material of the packaging box. It can feel soft, firm, greasy, rough and so on. Through the visual tactile feeling of the material and texture of the packaging box, the visual tactile feeling of the material texture of the packaging box can be felt, The second is a further innovation on the basis of the first one, which not only considers the selection of the material of its own packaging box, but also takes into consideration the selection of its own packaging box material The material and texture factors of the packaging box are imitated on the outer packaging box of the product, so that the consumer can get the cognition and identification of the goods in the packaging box at the first time. This kind of identification is realized through the visual sense of the packaging box.
三、完成視觸覺導(dǎo)入包裝盒計(jì)劃的手段
3、 Means to complete the visual tactile import package plan
(1)在濟(jì)南牛皮紙箱的計(jì)劃中，將真正的材質(zhì)和肌理應(yīng)用到包裝盒質(zhì)料中去，像茶葉包裝盒，直接應(yīng)用竹木或陶器等來計(jì)劃茶葉包裝盒。這類法子也是廣泛使用的 法子，也是比力傳統(tǒng)的法子。
(1) In the project of Jinan Kraft carton, the real material and texture should be applied to the packaging materials, such as tea packaging box, and bamboo wood or pottery should be directly used to plan the tea packaging box. This kind of method is also widely used, but also a traditional method.
(2)采納仿照的法子，用其余通例包裝盒質(zhì)料，如紙張，塑料，玻璃等仿照產(chǎn)物特性或某一必要的材質(zhì)肌理來到達(dá)視觸覺和真實(shí)觸覺上的結(jié)果，經(jīng)由過程如許的計(jì)劃來 創(chuàng)建商品消息對(duì)消耗者有用的視覺轉(zhuǎn)達(dá)。
(2) Adopt the method of imitation, use other general packaging box materials, such as paper, plastic, glass, etc., to imitate the product characteristics or a certain necessary material texture to achieve visual and real tactile results, through such a plan to create commodity information useful to consumers visual transmission.
(3)經(jīng)由過程立體的印刷技能來仿照某種肌理視覺結(jié)果，一樣可以在包裝盒計(jì)劃中導(dǎo)入視觸覺觀點(diǎn)。消耗者在后的遠(yuǎn)觀中便可以經(jīng)由過程包裝盒的視覺轉(zhuǎn)達(dá)，獲得對(duì) 商品的根本的認(rèn)知感覺，從而果斷對(duì)此商品的采辦需要。比方，一盒糖果的紙盒包裝盒，概況印刷的是布紋的肌理結(jié)果，它所轉(zhuǎn)達(dá)的視觸覺結(jié)果是比力溫和和溫暖的，到 達(dá)了包裝盒需要親和的預(yù)期結(jié)果。但它和后面兩種手段分歧，它只具備視觸覺，而后面兩種不但具備視觸覺，還具備真實(shí)觸覺感。
(3) Through the three-dimensional printing skills to imitate a certain texture visual results, you can also import the visual and tactile point of view in the packaging plan. In the final distant view, consumers can get the basic cognitive feeling of the commodity through the visual transmission of the packaging box, so as to decisively purchase the commodity. For example, for a box of candy cartons, the general printing is the texture results of cloth grain, and the visual and tactile results it conveys are mild and warm, reaching the expected results of packaging boxes requiring affinity. But it is different from the latter two means, it only has visual touch, and the latter two not only have visual touch, but also have real sense of touch.
